Campaign India Team
Jan 19, 2024

Complan brings back 'I'm a Complan boy/girl' with Madhuri Dixit

Watch the film conceptualised by McCann here

Complan has brought back its 'I'm a Complan boy/girl' campaign. The campaign features actors Madhuri Dixit and Sneha. Dixit features in the film for the Hindi speaking markets, while Sneha's film is for South India.  
At a school annual day function, they highlight the importance of protein for growing children and state the protein they consume as part of their regular diet isn't enough, and Complan is the solution to fill the void. 

Tarun Arora, CEO, Zydus Wellness, said, “Complan is an iconic brand in children’s health food drink category and contains 100% milk protein. Over the years we have highlighted to mothers the need to provide right quantity of good quality protein for full growth of kids. Madhuri and Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”
The film be airing in five languages across TV, digital and social media. 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

2 days ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

2 days ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

2 days ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.