Akanksha Foundation, an NGO that works to educate children from underprivileged segments, has rolled out a film featuring children from the foundation singing the national anthem.
The children don’t just sing the anthem, but also display its meaning through visuals, to teach those who do not know the meaning of the national anthem. According to the film, nine out of 10 Indians don’t.
After singing their ode to the ‘God of India’s destiny’, the children make an earnest appeal inviting viewers to teach them something in turn.
Campaign India wishes readers on the occasion of India’s 68th Independence Day, the upcoming Parsi New Year and Janmashtami festival, and of course, a wonderful weekend.
Children from Akanksha Foundation ‘teach’ national anthem’s meaning; invite volunteers to teach them
Watch the film conceptualised by the Foundation’s children and teachers, and Art for Akanksha
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.