Cars24 has rolled out a campaign #AWholeNewWorldOfCars comprising two films to highlight the features of the brand and its services. Conceptualised by Ogilvy, it uses the brand’s ‘24 hours available’ USP in a humorous fashion.
The films showcase two friends, each of who tells the other about Cars24’s features. They then joke about making a fictitious app called ‘husbands 24’, where they can exchange and look for husbands as and when they like, just the way Cars24 lets them choose from multiple options.
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