CarDekho.com has rolled out a TVC urging consumers to opt for used cars through the online portal. The ad film has been conceptualised by Mullen Lintas.
The ad film features a family of three, a couple and their young son, at a busy restaurant. They troop in with a helmet each indicating that currently the family owns a two wheeler. The couple are discussing a second hand car. The lady comments that it probably would be a 'third or fourth hand' car. To put her at ease, her husband shows her the mobile screen which has CarDekho ‘1 owner cars’ search results loaded. Her next worry is that it must have run at least one lakh kms. Again, he shows her the search result that shows that the car has run 32193km. Her next worry is that the car would be old. This too is a worry that the man quickly dispels with looking at car models post 2013 as he comments, “Nayi jaisi…” (Like new). Their son, who has been patient until now, protests, asking them to order (the food). A voice over urges people to download the CarDekho app with a promise of best deals on used cars.
Credits
Client: CarDekho.com
Creative agency: Mullen Lintas
CarDekho promises to dispel worries about buying used cars
Watch the ad film conceptualised by Mullen Lintas here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.