8 months ago| article
Watch the ad film conceptualised by Mullen Lintas here
Sep 02, 2015 09:47:00 AM | Video | Campaign India Team Share -
CarDekho.com has rolled out a TVC urging consumers to opt for used cars through the online portal. The ad film has been conceptualised by Mullen Lintas.
The ad film features a family of three, a couple and their young son, at a busy restaurant. They troop in with a helmet each indicating that currently the family owns a two wheeler. The couple are discussing a second hand car. The lady comments that it probably would be a 'third or fourth hand' car. To put her at ease, her husband shows her the mobile screen which has CarDekho ‘1 owner cars’ search results loaded. Her next worry is that it must have run at least one lakh kms. Again, he shows her the search result that shows that the car has run 32193km. Her next worry is that the car would be old. This too is a worry that the man quickly dispels with looking at car models post 2013 as he comments, “Nayi jaisi…” (Like new). Their son, who has been patient until now, protests, asking them to order (the food). A voice over urges people to download the CarDekho app with a promise of best deals on used cars.
Creative agency: Mullen Lintas