Campaign India Team
Sep 02, 2015

CarDekho promises to dispel worries about buying used cars

Watch the ad film conceptualised by Mullen Lintas here

CarDekho.com has rolled out a TVC urging consumers to opt for used cars through the online portal. The ad film has been conceptualised by Mullen Lintas.

The ad film features a family of three, a couple and their young son, at a busy restaurant. They troop in with a helmet each indicating that currently the family owns a two wheeler. The couple are discussing a second hand car. The lady comments that it probably would be a 'third or fourth hand' car. To put her at ease, her husband shows her the mobile screen which has CarDekho ‘1 owner cars’ search results loaded. Her next worry is that it must have run at least one lakh kms. Again, he shows her the search result that shows that the car has run 32193km. Her next worry is that the car would be old. This too is a worry that the man quickly dispels with looking at car models post 2013 as he comments, “Nayi jaisi…” (Like new). Their son, who has been patient until now, protests, asking them to order (the food). A voice over urges people to download the CarDekho app with a promise of best deals on used cars. 

Credits

Client: CarDekho.com
Creative agency: Mullen Lintas

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Asian Paints Royale Glitz steals the spotlight from ...

Watch the film conceptualised by Contract India here

4 hours ago

Equinox Films expands to gaming and virtual ...

The first genre the production house aims to enter is 'multiplayer online battle arena' (MOBA)

7 hours ago

What fast-food brands does Asia love the most?

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets