Campaign India Team
Sep 02, 2015

CarDekho promises to dispel worries about buying used cars

Watch the ad film conceptualised by Mullen Lintas here

CarDekho.com has rolled out a TVC urging consumers to opt for used cars through the online portal. The ad film has been conceptualised by Mullen Lintas.

The ad film features a family of three, a couple and their young son, at a busy restaurant. They troop in with a helmet each indicating that currently the family owns a two wheeler. The couple are discussing a second hand car. The lady comments that it probably would be a 'third or fourth hand' car. To put her at ease, her husband shows her the mobile screen which has CarDekho ‘1 owner cars’ search results loaded. Her next worry is that it must have run at least one lakh kms. Again, he shows her the search result that shows that the car has run 32193km. Her next worry is that the car would be old. This too is a worry that the man quickly dispels with looking at car models post 2013 as he comments, “Nayi jaisi…” (Like new). Their son, who has been patient until now, protests, asking them to order (the food). A voice over urges people to download the CarDekho app with a promise of best deals on used cars. 

Credits

Client: CarDekho.com
Creative agency: Mullen Lintas

Source:
Campaign India

Related Articles

Just Published

2 days ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India