Caratlane.com has rolled out a television campaign that has been conceptualised by Ideas@work. The film looks to reinforce the thought that women deserve to pamper themselves.
The film begins with a woman relaxing on a luxury yacht as a voice over talks about 8 March being International Women’s Day. The voice over goes on to explain that every woman knows that every day is women’s day. The voice over is accompanies by images of the lady in the first shot in different locations. These images are accompanied by shots of various products offered by caratlane.com.
The film ends with the lady walking towards the water as a super reads, ‘a world of different.’
Calvin John, vice president, offline marketing, Caratlane.com, says, “At CaratLane.com we believe that every day is woman’s day. The idea of #Everydayiswomensday campaign was to tell a story of the new age Indian woman who exemplifies confidence, independence, has a perfectly balanced personal and professional life, is emotional yet strong and completely aware of her fashion sense but most importantly, she loves to pamper herself and thus celebrates Women’s Day throughout the year.”
Creative agency: Ideas@work
Vice president - offline marketing: Calvin John
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