Campaign India Team
Mar 10, 2015

Caratlane turns every day into Women's Day

Watch the film conceptualised by Ideas@work here

Caratlane.com has rolled out a television campaign that has been conceptualised by Ideas@work. The film looks to reinforce the thought that women deserve to pamper themselves.
 
The film begins with a woman relaxing on a luxury yacht as a voice over talks about 8 March being International Women’s Day. The voice over goes on to explain that every woman knows that every day is women’s day. The voice over is accompanies by images of the lady in the first shot in different locations. These images are accompanied by shots of various products offered by caratlane.com.
The film ends with the lady walking towards the water as a super reads, ‘a world of different.’
 
Calvin John, vice president, offline marketing, Caratlane.com, says, “At CaratLane.com we believe that every day is woman’s day. The idea of #Everydayiswomensday campaign was to tell a story of the new age Indian woman who exemplifies confidence, independence, has a perfectly balanced personal and professional life, is emotional yet strong and completely aware of her fashion sense but most importantly, she loves to pamper herself and thus celebrates Women’s Day throughout the year.”
 
Credits:
 
Client: Caratlane.com
Creative agency: Ideas@work
Vice president - offline marketing: Calvin John
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

16 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

18 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

18 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.