Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a campaign for its insurance plans.
Conceputalised by Leo Burnett, the campaign titled 'Promise kiya! Ab plan karo' (you had promised, so plan towards it), has three films which revolve around a family. The protagonist is a man, who realises the importance of financial planning and life insurance through humorous interactions with his wife, son and father.
Anuj Mathur, MD and CEO, Canara HSBC Oriental Bank of Commerce Life Insurance, said, “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises."
Tarannum Hasib, chief distribution officer, Canara HSBC Oriental Bank of Commerce Life Insurance, added, "Our brand campaign in January, 2018 marked a phenomenal response from our audience where we had launched our new brand essence “promise” and our tagline 'aapke vaade, sar aankhon par'. Now with 'Promise Kiya! Ab Plan Karo', we want to inspire audience to plan proactively to fulfil the promises to their loved ones and how we can partner with them in this journey."
Client: Canara HSBC Oriental Bank of Commerce Life Insurance
Creative agency: Leo Burnett Delhi
Copy and art directors: Arjuna Gaur and Raj Girdhar