The countdown to 2013 has begun.
As we approach the end of the 2012, the Campaign India team paid some companies a visit, to wish people there the very best in the year ahead.
Armed with some cakes and confetti, we also asked them about their wishlist for 2013.
Here are some sights and sounds from our visit to the Ogilvy office.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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Srinivasan joins Publicis after seven years at BookMyShow.
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