Campaign UK Team
Nov 13, 2013

Cadbury ‘unwraps’ joy ahead of Christmas

Watch the ad film conceptualised by Fallon UK here

Cadbury has released its first-ever Christmas campaign in the UK for its Dairy Milk chocolate bar. Fallon created the 60-second TV spot, for which they wrapped an entire street – including houses, cars and lampposts – in purple paper.

A child opens his bedroom window, breaking through the paper, and then hordes of kids run into the street, unwrapping everything. Two children rugby-tackle a snowman-shaped piece of wrapping paper, which then explodes with bars of chocolate, and the spot ends with the line: ‘Unwrap joy’.


Creative agency: Fallon London
Created by: Thom Glover, Eoin McLaughlin
Production house: Somesuch & Co.
Director (film): Kim Gehrig

This article first appeared on

Campaign India

Related Articles

Just Published

1 day ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

1 day ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

1 day ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

1 day ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021