Campaign UK Team
Nov 13, 2013

Cadbury ‘unwraps’ joy ahead of Christmas

Watch the ad film conceptualised by Fallon UK here

Cadbury has released its first-ever Christmas campaign in the UK for its Dairy Milk chocolate bar. Fallon created the 60-second TV spot, for which they wrapped an entire street – including houses, cars and lampposts – in purple paper.

A child opens his bedroom window, breaking through the paper, and then hordes of kids run into the street, unwrapping everything. Two children rugby-tackle a snowman-shaped piece of wrapping paper, which then explodes with bars of chocolate, and the spot ends with the line: ‘Unwrap joy’.


Creative agency: Fallon London
Created by: Thom Glover, Eoin McLaughlin
Production house: Somesuch & Co.
Director (film): Kim Gehrig

This article first appeared on

Campaign India

Related Articles

Just Published

1 hour ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

5 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

6 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

6 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India