Campaign UK Team
Nov 13, 2013

Cadbury ‘unwraps’ joy ahead of Christmas

Watch the ad film conceptualised by Fallon UK here

Cadbury has released its first-ever Christmas campaign in the UK for its Dairy Milk chocolate bar. Fallon created the 60-second TV spot, for which they wrapped an entire street – including houses, cars and lampposts – in purple paper.

A child opens his bedroom window, breaking through the paper, and then hordes of kids run into the street, unwrapping everything. Two children rugby-tackle a snowman-shaped piece of wrapping paper, which then explodes with bars of chocolate, and the spot ends with the line: ‘Unwrap joy’.


Creative agency: Fallon London
Created by: Thom Glover, Eoin McLaughlin
Production house: Somesuch & Co.
Director (film): Kim Gehrig

This article first appeared on

Campaign India

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