Cadbury crafts another playful exchange, gets sweet couple to launch 'crunchy' Dairy Milk Silk Oreo

Watch the ad film conceptualised by Ogilvy & Mather here

Jan 02, 2017 04:16:00 AM | Video | Campaign India Team

Cadbury has rolled out a film for its recently launched Dairy Milk Silk Oreo chocolate. The film has been conceptualised by Ogilvy & Mather.
Set to the traditional 'Kiss me' tune, this film shows a lady nursing a fractured hand. As she's licking her fingers, a man seated next to her is getting a pen ready to write a message on her plaster. As he goes towards her, a 'cracking' sound is heard. The lady looks on in pain, and the man apologises to her, believing his movement towards her caused the pain. The lady then picks up her bar of chocolate. As she takes her next bite, the same 'crack' sound appears. The man looks a little confused. The lady reveals the word 'Oreo' written on the packet. The duo exchange smiles before the voice over introduces the new 'crunchy' Cadbury Silk Oreo. 
The film was published on YouTube on 29 December 2016.