Cadbury celebrates sweet moments during the lockdown by bringing back 'kuch khaas hai'

Anil Viswanathan, director – marketing (chocolates), Mondelez India, said, “For more than 70 years now, Cadbury Dairy Milk has been deeply infused in the lives of consumers and has always been an important part of the smallest of celebrations. However, with the current challenging times, while many feared that the new normal could not present celebratory moments people have proved otherwise by rejoicing every occasion by adhering to the rules of social distancing. Through this film, we wanted to express our gratitude towards our consumers for inspiring us with their undeterred spirit and highlight that 'every home tells a sweet story.”