Mondelez has released a film conceptualised by Ogilvy through which it wants to thank people for staying home.
The film brings back Cadbury Dairy Milk's 'kuch khaas hai' soundtrack as it shows people celebrate moments at home during the lockdown. These range from a girl graduating, a baby's first birthday, a 50th anniversary and more.
Anil Viswanathan, director – marketing (chocolates), Mondelez India, said, “For more than 70 years now, Cadbury Dairy Milk has been deeply infused in the lives of consumers and has always been an important part of the smallest of celebrations. However, with the current challenging times, while many feared that the new normal could not present celebratory moments people have proved otherwise by rejoicing every occasion by adhering to the rules of social distancing. Through this film, we wanted to express our gratitude towards our consumers for inspiring us with their undeterred spirit and highlight that 'every home tells a sweet story.”
Sukesh Nayak, CCO, Ogilvy India, said, “We are locked in but our spirit is not. Humbled and moved by the stories of people finding innovative ways of celebrating their special moments, even when apart. This is our salute to them for not letting anything pull them down.”
Client: Mondelez India
Agency: Ogilvy India
Production House: Fusion Films
Director: Prasad Naik