Campaign India Team
Apr 27, 2020

Cadbury celebrates sweet moments during the lockdown by bringing back 'kuch khaas hai'

Watch the film conceptualised by Ogilvy here

Mondelez has released a film conceptualised by Ogilvy through which it wants to thank people for staying home.
 
The film brings back Cadbury Dairy Milk's 'kuch khaas hai' soundtrack as it shows people celebrate moments at home during the lockdown. These range from a girl graduating, a baby's first birthday, a 50th anniversary and more. 
 
Anil Viswanathan, director – marketing (chocolates), Mondelez India, said, “For more than 70 years now, Cadbury Dairy Milk has been deeply infused in the lives of consumers and has always been an important part of the smallest of celebrations. However, with the current challenging times, while many feared that the new normal could not present celebratory moments people have proved otherwise by rejoicing every occasion by adhering to the rules of social distancing. Through this film, we wanted to express our gratitude towards our consumers for inspiring us with their undeterred spirit and highlight that 'every home tells a sweet story.”
 
Sukesh Nayak, CCO, Ogilvy India, said, “We are locked in but our spirit is not. Humbled and moved by the stories of people finding innovative ways of celebrating their special moments, even when apart. This is our salute to them for not letting anything pull them down.”
 
CREDITS
 
Client: Mondelez India
Agency: Ogilvy India
Production House: Fusion Films
Director: Prasad Naik  
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.