Byju’s has launched a digital campaign titled #HonourTheSacrifices, as an ode to parents who sacrifice selflessly to provide for their children. Conceptualised by the Byju’s in-house team, the film aims to showcase the parental bond and their commitment to provide their children with the to help them achieve their dreams.
The film shows several moments between children and their parents, who sacrifice things, both big and small, so that their kids can perform their tasks and achieve their goals more comfortably.