Campaign India Team
Feb 09, 2021

Burger King Whopper uses hilarity to mock yellow journalism

Watch the film conceptualised by Famous Innovations here

Burger King has rolled out a film which shows a news reporter standing outside the Burger King store announcing the Burger King Whopper.
 
However, he seems to be exaggerating, sensationalising and engaging in all sorts of unethical journalistic practices, to tell the story of the Whopper. 
 
The film #AgainstSensationalism uses hilarity of this kind to underline that the Whopper is already good and needs no sensationalism to survive.
 
Raj Kamble, founder and CCO, Famous Innovations, said, "In the past year, we have seen the Indian media turn into a circus with screaming faces and conspiracy theories becoming the norm of the day. Authenticity is one of the core pillars of Burger King, a brand that has always believed in hacking culture. Therefore, for the Whopper vs. Burger campaign, we saw an opportunity to have fun with recent TV news madness and make a point about our authentically good Whoppers."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Pankaj Tripathi gets an instant boost of energy ...

Watch the campaign conceptualised by McCann here

2 days ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

2 days ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

2 days ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market