Campaign India Team
Feb 09, 2021

Burger King Whopper uses hilarity to mock yellow journalism

Watch the film conceptualised by Famous Innovations here

Burger King has rolled out a film which shows a news reporter standing outside the Burger King store announcing the Burger King Whopper.
 
However, he seems to be exaggerating, sensationalising and engaging in all sorts of unethical journalistic practices, to tell the story of the Whopper. 
 
The film #AgainstSensationalism uses hilarity of this kind to underline that the Whopper is already good and needs no sensationalism to survive.
 
Raj Kamble, founder and CCO, Famous Innovations, said, "In the past year, we have seen the Indian media turn into a circus with screaming faces and conspiracy theories becoming the norm of the day. Authenticity is one of the core pillars of Burger King, a brand that has always believed in hacking culture. Therefore, for the Whopper vs. Burger campaign, we saw an opportunity to have fun with recent TV news madness and make a point about our authentically good Whoppers."
 
Source:
Campaign India