Budweiser India brings back 'whassup', with a twist

Budweiser 0.0 has launched a remake of its global advert first released in 1999, ‘Whassup’ in India.

 

Conceptualised by Animal, the film features comedians Rohan Joshi, Rahul Subramanian, Urooj Ashfaq, Kaneez Surka and Abish Mathew. Through this it's  urging people to check in on their buds virtually and continue to actively maintain social distance.

 

Alexander Lambrecht, VP marketing – South Asia, AB InBev, said, “We understand that the lockdown, implemented for the public good, has limited social activity. Now as restrictions are winding down, many are eager to step out and meet their friends. While we do understand the sentiment, we wanted to underscore the need to continue physical distancing. The Whassup campaign reinforces this messaging, even as, staying true to our credo, we bring people together and celebrate friendships while apart. We are grateful to all our partners, who worked tirelessly despite the challenges, to bring alive the essence of the film. The health and safety of our stakeholders are of utmost priority to us, and we are confident that we will win this together.”

 

The original film: