Brooke Bond Red Label spreads warmth across strangers in a hospital

Watch the film conceptualised by Ogilvy here

Jan 11, 2023 09:46:00 AM | Video | Campaign India Team

Brooke Bond Red Label has rolled out its latest film part of its 'Swaad Apnepan Ka' (taste of togetherness) campaign.
 
Conceptualised by Ogilvy, this film features a woman and a young man at a hospital. The woman asks the man about who he is taking care of in the hospital. The man replies that he's there for his father and is visually concerned. The lady looks to comfort him by offering him a cup of tea. At first he turns the offer down, but as he sees the lady pour a cup for herself, he changes his mind and asks for one. In conversation, it's revealed that the lady isn't here to take care of a loved one, but instead to drink cups of tea with those alone at the hospital. 
 
Akshay Seth, executive creative director, Ogilvy India, said, “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”
 
CREDITS
 
Creative agency: Ogilvy
CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
ECD and copywriter: Akshay Seth
GCD: Chinmay Raut
Creative team: Nikhil Choudhary
Account management: Nikhil Mohan, Shrenika Ajeet, Kiron Kumar
CSO India: Prem Narayan
Planning team: Karishma Gupta, Aatman Pawar, Kunjal Unadkat
Production house: Purple Vishnu Films 
Director: Sainath Choudhury   
Producers: Malaika Choudhury, Unnati Agarwal