Advertising Digital
Matthew Chapman
Apr 08, 2014

British Airways gives grandparents a cinema trip they will never forget

Watch the campaign by OgilvyOne for BA and Tourism Australia

Watch the campaign by OgilvyOne for BA and Tourism Australia

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

3 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

4 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

WPP's 'pretty grim' profit warning: stock market analysts react

5 WPP's 'pretty grim' profit warning: stock market analysts react

Googlies on Google: A curiosity-driven game for search

6 Googlies on Google: A curiosity-driven game for search

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Kuku FM launches Kuku TV targeted at mobile-first viewers

8 Kuku FM launches Kuku TV targeted at mobile-first viewers

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

10 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Related Articles

Huge focus on the customer and the customer experience: Hamish McVey, British Airways
Advertising
Oct 25, 2023
Raahil Chopra

Huge focus on the customer and the customer ...

Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar
Marketing
Oct 13, 2023
Campaign India Team

Campaign India Marcomverse: In conversation with ...

'I wish the industry could have raised issues such as climate change': Tourism Australia's Nishant Kashikar
Marketing
Dec 05, 2019
Campaign India Team

'I wish the industry could have raised issues such ...

British Airways flies the best Diwali gifts home
Advertising
Oct 26, 2021
Campaign India Team

British Airways flies the best Diwali gifts home

Just Published

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive
Advertising
20 hours ago
Gideon Spanier

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

Small town, big spark: Solar flips the script
Advertising
1 day ago
Campaign India Team

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

Beyond Cannes: Why creativity needs unlearning, not just Lions
Advertising
1 day ago
Mitaksh Jain

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

Linda Yaccarino steps down as CEO of X
Media
1 day ago
Julia Walker

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’