Borosil Larah tables a twist in the tail, makes ordinary food seem special

Watch the ad film conceptualised by Sideways here

Sep 14, 2016 04:56:00 AM | Video | Campaign India Team Share - Share to Facebook

Borosil has rolled out an ad film for its Larah collection of ceramic dinnerware. The film has been conceptualised by Sideways.
The film is set in an upscale restaurant, where a liveried waiter helps a customer struggling to read a sophisticated menu. His choice is a 'Delicately crisp fried wrap with rare savoury filling'. Complementing him on the choice, the waiter suggests 'Organic tamarind sauce' on the side. While the customer waits, the waiter heads to get the order. But instead of the kitchen, he steps out on to the road through a rear entrance. His dignified tone changes to match the crowded alley, as he shouts out to a man at a roadside food stall for ten rupees worth of something with chutney. He returns to his elegant best as he delivers the food to the man seated inside. As he unveils the dish, the guest is surprised to see two mini samosas, with three drops of chutney and a dhaniya leaf skillfully placed. But he loves what he sees. So much so, that he requests the waiter to meet the chef. The waiter is stunned, not knowing what to do. The film ends with a voice over saying, 'Khaane Ko Banaya Khaas' (Makes food special) and introduces Borosil's Larah collection.
The film is live in cinemas currently and airing on TV in some regional language channels. It is slated to air on national channels later this month.
Credits (via Facebook):
Client: Borosil
Creative agency: Sideways Mumbai
Agency creative team: Abhijit Avasthi, Nivedita Agashe
Agency servicing team: Sonali Sehgal, Shruti Bhandari
Production house: Corcoise Films
Director: Prasoon Pandey
Exec producer: Cyrus Pagdiwala
D.O.P.: Kartik Vijay
Line producer: Bhavin Gajria 
1st AD: Neha K Kaul
Prod. designer: Mukund Gupta, Aditya Kanwar
Steadicam operator: Sanjay Sami
Set decorator: Akriti Piplani Bajaj
Costume stylist: Varsha Chandanani, Shilpa Makhijha
Make up and hair: Sara Capela 
Sync sound: Royston Dlima
Production manager: Thomas Chenetra
Focus puller: Ramakrishna
1st AC: Tarun Rakeshiya
Casting: Shikha Pradeep
2nd AD: Rukmini Singh
Production assistant: Aayushman Pandey, Anamika Jayendran
Gaffer: Ramesh Sadrani
Key grip (10th): Javed 
Offline editor: Davinder Konsal
Post supervisor: Parag Darekar
Colourist: Michele Ricossa
Online: Ritesh Rai
Music composer: Ehsaan Noorani, Loy Mendonca, Gullu
Sound engineer: Farhad K DadyBurjor


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