Skinn, by Titan, a range of French fragrances, has rolled out a new TVC for the Indian market. The film in French was launched on TV on 15 July, underlining the origin of the range of perfumes. After two days, a version with English sub-titles started airing. The work has been conceptualised by Ogilvy & Mather.
The film set in a fragrance store captures a flirtatious exchange between a young man and woman, both customers. Their silent conversation is revealed to viewers through the voice over in French and sub-titles in English. Each glance at the other is accompanied by a silent thought that brings them progressively together, even as they try out various fragrances at the store. The film ends with the duo forging a bond, as a voice over says, 'Let the fragrance do the talking' and the #BornFrench Skinn range is introduced.
Kalpana Rangamani, business head – fragrances, Titan, said, “With Skinn, we aim at making fine French fragrances accessible to men and women with our sweet price point. We have seen that perfumery as a category is well accepted among the young, contemporary and well-traveled audience. By showcasing a witty and flirtatious conversation in the ad film, we are appealing to a category of modern consumers who are confident in their own skin and celebrate the nuances of life. The film establishes the French connect of Skinn fragrances which are crafted by master perfumers and bottled in France, which is a testament to the products’ quality.”
Azaz Haque, executive creative director, Ogilvy & Mather, said, “This being Skinn’s second major TV campaign, we were keen to break clutter and get noticed by the consumer in this loud market. With this ad film in all French, we believe the brand will evoke the desired intrigue at launch, which will then be followed by a version with English subtitles on TV and online. It is a very bold and gutsy move by the brand to launch an ad film in a foreign language – a decision we are thrilled and excited about.”
Client: Titan (Skinn)
Creative agency: Ogilvy & Mather, Bengaluru
Executive creative directors: Azaz Haque, Mahesh Gharat
Senior creative director: Mukesh Kumar
Writer and ACD: Deepak Thammaiah
ACD art: Guru Birader
Agency producer: Rajib Barua
VP and head of advertising: Tithi Ghosh
Client servicing director: Sai Sunil
Account director: Ishita Chowdhury