Campaign India Team
Dec 24, 2013

Bookmyshow pins ‘choose your seat’ advantage with separated love triangle

Watch the ad film conceptualised by Lowe Lintas and Partners here

Bookmyshow.com has launched another ad film, following the reveal of its new brand identity comprising of a logo and tagline - ‘My Show. My Time. My Seat’.

The film conceptualised by Lowe Lintas and Partners is currently on air, and conveys the convenience of being able to choose one’s seats while booking tickets through the portal.

The film features three friends - a boy and two girls - in college, set to music and shot in a manner that will remind viewers of the Hindi hit movie Kuch Kuch Hota Hai. While the boy seems romantically inclined towards one of the girls, the other seems interested in him. They’re shown hanging out together, with several instances reiterating the ‘love triangle’. The boy pulls them out of the library and they run out to watch a movie. Booking tickets at the counter, they end up seated far away from each other - ironically, forming a triangle. A voice over says, “Triangle filmon main teek hain. Par film ke seating main triangle?”  (Triangles are okay in films. But in your film seats?)  The visual and voice over introduce BookMyShow.com, using which one can choose seats at the time of booking.

The sign off ‘My show. My time. My seat.’ completes the film.

Credits

Client: Bookmyshow.com
Founder and CEO: Ashish Hemrajani
Creative agency: Lowe Lintas and Partners
Chairman and CCO: R Balki
President: Raj Gupta

Also read: Bookmyshow urges viewers to be sure of their tickets, leave suspense to the movies

Source:
Campaign India

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