Campaign India Team
Jan 10, 2023

Bisleri comes @Doorstep to quench thirst

Watch the film conceptualised by 82.5 Communications here

Bisleri has launched a campaign to highlight Bisleri @Doorstep, its delivery at home offering via the mobile app. Conceptualised by 82.5 Communications, the film showcases the ease and convenience that millennials and Gen-Z look for, when it comes to getting their hands on essential items. 
The film features a cat which orders Bisleri products from the app, while its owner takes a nap. It aims to demonstrate the ease and user-friendliness of the app. 
Jayanti Chauhan, vice chairperson, Bisleri International, said, "It is in our DNA to prioritise consumers' interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasise the ease of ordering Bisleri products online to provide consumers a seamless experience."
Anuraag Khandelwal, CCO – 82.5 Communications, said, "This film is the first of many for Bisleri's e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation."
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

20 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

21 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

21 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.