Campaign India Team
Oct 03, 2022

Bajaj Pulsar cracks the thrill code

Watch the film conceptualised by Ogilvy here

Bajaj Pulsar has rolled out a campaign for its newly launched motorcycle N160. 
 
Conceptualised by Ogilvy, the first film showcases a stationary motorcycle to create intrigue in the mind of a viewer. The film gives the viewer instructions on how to scan the QR code visible on the screen. This lets them view the actual ad (second film) for the new motorcycle.   

Narayan Sundararaman, head of marketing, Bajaj Auto, said, “Brand Pulsar is all about action and thrill. For its new avatar as Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of dual channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… do they want to watch an ‘uncensored’ ad of eye-popping motorcycling action? It’s great to see that the answer is a resounding yes!”
 
Sukesh Nayak, chief creative officer, Ogilvy India, said, “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on the thrill. How? We got their attention twice! We made an ad in an ad. First, we made a censored Pulsar ad for TV and released it with a QR code. The film invites the die-hard Pulsar fans to scan and view the most thrilling ‘Uncensored Pulsar ad’ ever. The uncensored Pulsar QR code will make not just the TV ad but every ad thrilling, newspaper, outdoor and even posters. Let the thrill take over.”
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.