Smart electric vehicle manufacturer, Ather Energy, has launched its first TV-campaign during the ongoing India-Australia T-20 series. The TVC aims to gain mindshare for Ather as a ‘Make in India’ company. The ad campaign has been conceptualised and executed by Brave New World.
The TVC follows the story of an individual in pursuit of a change in a world where personal technology gets more advanced every day. However, most people most still choose to settle for automobiles that have only improved in small increments. The film goes on to focus on the Ather 450X and aims to change the perceptions of electric vehicles.
Nilay Chandra, head of marketing, Ather Energy, said, “Ather has been instrumental in ushering change and bringing a transformation in India’s electric vehicle category. Over the past two years, we have been extensively investing in driving awareness about electric vehicles being a viable alternative that is higher on quality and performance. Our current TVC is a step further to educate users across the country about the category and our brand. Similarly, we are associate sponsors of the ongoing Indian-Australia T20 series, since cricket is a great medium to build awareness across the country and that's what adoption of electric vehicles needs at this point.”