Campaign Staff
Nov 01, 2019

Argos "The book of dreams"

Watch the film conceptualised by The & Partnership London here

A father and daughter conjure up an epic rock concert in Argos' joyful Christmas ad.

Created by The & Partnership London, the three-minute film is soundtracked by 1985 hit Don’t You (Forget About Me) by Simple Minds, famous for its use in teen classic The Breakfast Club. After a dad sees his daughter has circled a junior drum kit in the Argos catalogue, the gift bursts out of the ground and the man begins to play, his home transforming into a stage. When his daughter appears, he invites her to join on a second set of drums and the scene evolves into a full live show, complete with a cheering crowd. The work was created by Ludo Thomas and Arthur Harry, and directed by Traktor through Stink. 

Credits

Agency
Creative director
Senior planner
Senior producer
Production designers
Artist
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

7 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

7 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.