The most recent digital film in the Har Ghar Amul Ghar series conceptualised by daCunha Communications for the Gujarat Co-operative Milk Marketing Federation (GCMMF) went live on brand Amul’s YouTube channel on 19 September.
The film is the story of a young girl expecting her parents to come back home with her newborn baby sister. She makes ‘everything ready’ for the new member of the family with whom she is expecting to play with her dolls. When she realises that the new entrant to the family is a younger brother, and told that he wouldn’t be playing with her dolls, she is upset. Her father’s attempts to pacify her with a glass of ‘Yummy’ Amul Taaza milk and cute post-its fail to elicit a response. He finds out that she is concerned about how she and her brother will play together, given that he won’t play with her dolls, and she isn’t confident of playing with new toys. The glass of milk is empty and father and daughter are out to conquer a new game. The film ends with the girl confidently bowling to her father and enthusiastically pursuing a game of cricket, before the theme Har Ghar Amul Ghar plays out on screen.
Creative agency: daCunha Communications
Director: Vasan Bala Production house: Still and Still Moving Pictures