Bikaji Foods International has appointed Amitabh Bachchan as brand ambassador and rolled out a film featuring the actor.
Conceptualised by 3 Brothers & Fils, the film is shot on a flight. The air hostess serves Bachchan pretzels. Bachchan isn't impressed by that and opts for his own packet of Bikaji. A lady seated next to him asks for the Bikaji, a call that is ignored by the actor.
Sagar Parikh, managing partner, 3 Brothers & Fils, said, ‘‘The campaign encourages the youth to enjoy ethnic snacking. Amitji is loved by the masses and the classes, so he’s the best choice to deliver the message in a fun and entertaining way.”
Advertising agency: 3 Brothers & Fils
Chief creative officer: Dharmesh Shah
Managing partner: Sagar Parikh
Planning and business head: Sandeep Inamke
Production house: Hope Productions
TVC director: R. Balki