Advertising Media Digital
Campaign India Team
Apr 21, 2016

Amazon rides Indian quirks, takes peppy 'asli', 'jaldi', 'friendly' stance

Watch the ad film conceptualised by Orchard Advertising here

Watch the ad film conceptualised by Orchard Advertising here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

Publicis Groupe hands Rajdeepak Das wider mandate
Advertising
Nov 29, 2023
Campaign India Team

Publicis Groupe hands Rajdeepak Das wider mandate

We are an industry that creates, not runs a race: Rajdeepak Das
Advertising
Jun 03, 2024
Preeti Hoon

We are an industry that creates, not runs a race: ...

Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship
Advertising
Jan 12, 2024
Campaign India Team

Lay's turns out to be the villain in Neetu and ...

Spikes Asia 2021: Piyush Pandey and Rajdeepak Das among jury presidents
Advertising
Nov 09, 2020
Campaign India Team

Spikes Asia 2021: Piyush Pandey and Rajdeepak Das ...

Just Published

Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign
Advertising
6 minutes ago
Campaign India Team

Manasi Parekh features in Malabar Gold & Diamonds’ ...

Malabar Gold & Diamonds has introduced actor Manasi Parekh as the Gujarat face of its latest ‘Brides of India’ edition.

WPP defers some pay reviews to 2026
Advertising
8 minutes ago
Beau Jackson

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

Omnicom-IPG is now one company. The tough questions clients should be asking
Opinion
48 minutes ago
Kevin Freedman

Omnicom-IPG is now one company. The tough questions ...

"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.

Neeyat 3.0 maps India’s credit decisions to lived reality
Advertising
1 hour ago
Vinita Bhatia

Neeyat 3.0 maps India’s credit decisions to lived ...

Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.