Amazon Prime Video India has launched a campaign titled ‘See Where It Takes You’ to showcase the impact of the platform on its viewers' lives. Conceptualised by Ogilvy, the film highlights how immersive entertainment has inspired people to pursue their life ambitions and goals.
The film is based on Prime Video's popular show ‘The Family Man’. It depicts the story of a young couple in a relatable setting of life. The couple is shown as detached for reasons of their own. However, they keep crossing paths due to their love for the show. Watching it makes them want to take action and rekindle their dying romance.
Sushant Sreeram, director – SVOD business, Amazon Prime Video, India, said, “Over the past five years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them with some of the best shows and movies across genres and languages. With users streaming on Prime Video from 99% of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters meaningful communication. Prime Video is the go-to entertainment destination; a place where you don’t just watch your favourite stories, you get immersed in them. Stories that not only entertain but also take viewers on a journey, sometimes of self-discovery and personal inspiration. Our new brand campaign invites customers to get on board this engaging journey and see where it takes them!”
The campaign will run across TV, print and digital.
Film director - Shashanka Chaturvedi
Production house: Good Morning Films
Creative agency: Ogilvy India