Campaign India Team
Feb 14, 2022

Amazon Prime Video celebrates the women in blue’s passion and skill on the pitch

Watch the film conceptualised by Mirato Media Solutions here

Amazon Prime Video has rolled out a campaign for the series between India and New Zealand to celebrate the sport of cricket and the Women in Blue. 
 
The film features cricketers Mithali Raj and Smriti Mandhana. 
 
Conceptualised by Mirato Media Solutions, the film highlights that the cricket series is a prominent game in India, irrespective of the player on the field. The film features Raj and Mandhana, with a voice-over that narrates that the essence of the pitch is passion, earnestness and skills of the player. It instils the message that a cricketer represents the country and binds every Indian’s heart with a feeling of pride. 
 
Chaitanya Divan, head, Prime Video channels and sports, Amazon Prime Video India, said, “We received an encouraging response to the debut of live cricket on our service earlier this year. We are looking forward to giving our customers an engaging and immersive experience with every new cricket series. Our women in blue have gone from strength to strength with every tournament, and I am certain that each one of us will be rooting for them as they take on the white ferns on their home turf. Women’s cricket has gained momentum not just in India but around the world, and we are thrilled to offer our viewers an exciting clash between two of the most admired teams, live and exclusive on Prime Video.” 
 
CREDITS: 
Creative agency (concept and script): Mirato Media Solutions
Associate creative director: Arshpreet Kaur Biji
Editor: White Turtle Studios
Internal creative team: Tamagna Ghosh, Alpa Golcha, Kali Sayak Mukherjee
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

12 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

12 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

13 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.