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Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.
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To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
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