Amazon India has announced its partnership with the Ministry of Information and Broadcasting (MIB), with an objective of growing India’s creative economy.
A Letter of Engagement (LoE) was signed to seal this deal.
Amazon and MIB aim to promote creative talent in India, create capacity across film and TV institutes, and globally showcase made-in-India creative content.
Anurag Singh Thakur, union minister, information and broadcasting and youth affairs and Sports, Government of India, said, "The partnership with Amazon India is unique on a number of counts and the Letter of Engagement spans across various aspects of the creative industry. The partnership would help to strengthen industry-academia linkages through provisions for scholarships, internships, masterclasses, and other opportunities for students at the Film and Television Institute of India and Satyajit Ray Film and Television Institute of India, and help to reduce the period of struggle for the talented artists coming out of prestigious film institutes of India.”
Chetan Krishnaswamy, vice president, public policy, Amazon India, said, “As the Indian economy expands at a fast clip, Amazon is uniquely placed to contribute to the nation’s growth journey on multiple fronts including e-commerce, logistics, digital skilling, cloud computing, payments, artificial intelligence and in building the creative economy. Over the years, we have been working with the Indian government to create a meaningful impact at scale through our various collaborations and initiatives. As we celebrate Azadi ka Amrit Mahotsav, this milestone Letter of Engagement with the Ministry of Information and Broadcasting, strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services such as Prime Video, miniTV, Amazon Music, Alexa, IMDb, and our marketplace business.”
Gaurav Gandhi, vice president, Asia-Pacific, Prime Video, said, “At Prime Video, we have always looked at ourselves as the enablers of the creative ecosystem. As an entertainment hub, there is room for every story to be told, which is only enriched if more passionate storytellers find the training, platform and resources required to bring their best work forward. Our rich cultural diversity offers immense potential, to drive a thriving creative economy and further India’s soft- power, internationally. Our holistic collaboration with MIB looks at every life stage and every corner of integration to stimulate the growth of the industry, and we are very optimistic about the pathways that it will create.”