Campaign India Team
Dec 29, 2015

Amagi points to affordable TV spots, stokes start-up ambitions

Watch the spot conceptualised in-house here

TV ad network Amagi has launched a TVC to promote its geo-targeing capability. The film has been conceptualised in-house.

The spot features a young entrepreneur, who has returned from Silicon Valley with big dreams. The film plays on the premise that entrepreneurs dream about seeing their brands on TV. It delivers the message that with Amagi's network, one can advertise on national TV channels for as little as Rs 250, thanks to the ability to target regionally on those channels. The film ends with the message 'Bada socho, TV socho' (Think big, think TV), as the protagonist and his colleagues watch their firm's commercial on a TV screen. 

Amagi is geo-targeting the TVC in priority markets to specifically speak to the SME audience, informed an official statement.
 
Baskar Subramanian, co-founder, Amagi, said, “We believe that TV should be democratised for everyone. Amagi’s geo-targeted TV advertising technology provides the opportunity for entrepreneurs to grow exponentially and focus on their target markets at minimal costs. There is no greater satisfaction for an entrepreneur than to see his dreams unfold right before him, on TV. And Amagi’s TVC is all about that.’’
 
Credits
 
Client: Amagi
Creative: In-house
Production house: Black Global Solutions
Source:
Campaign India