TV ad network Amagi has launched a TVC to promote its geo-targeing capability. The film has been conceptualised in-house.
The spot features a young entrepreneur, who has returned from Silicon Valley with big dreams. The film plays on the premise that entrepreneurs dream about seeing their brands on TV. It delivers the message that with Amagi's network, one can advertise on national TV channels for as little as Rs 250, thanks to the ability to target regionally on those channels. The film ends with the message 'Bada socho, TV socho' (Think big, think TV), as the protagonist and his colleagues watch their firm's commercial on a TV screen.