targeting
Mar 19, 2024
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
Jun 20, 2016
Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’
NYT’s Mark Thompson and R/GA’s Jess Greenwood discussed solutions to ad blocking, moderated by IAB’s Randall Rothenberg
Dec 29, 2015
Amagi points to affordable TV spots, stokes start-up ambitions
Watch the spot conceptualised in-house here
Aug 29, 2013
‘Indians engage more with sponsored content than the global average’
Q&A with Kirthiga Reddy, head of Facebook India, on plans for the social networking site’s second largest market, with 82 million active users at last count.
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