MakeMyTrip's latest campaign featuring Alia Bhatt and Ranveer Singh pushes the portal's alternative accommodation offerings.
The campaign consists of two films conceptualised by MagicCircle Communications. They show the duo in their customary MMT avatar getting into light-hearted arguments and showcase how the portal offers villas, apartments, etc.
Sunil Suresh, group chief marketing officer, MakeMyTrip, said, “A stay that suits your needs perfectly doesn’t just elevate your experience but is also a travel delight like no other. With over 1,70,000 choices of apartments, villas, hostels and homestays on our platform, everyone is sure to find a place that's just their kind of stay. It is this aspect of travel that we have brought alive through our campaign on alternative accommodations. We have expanded the accommodation choices to fit everyone’s travel needs. We are confident that the campaign will attract a large number of travelers to try these diverse stay options through our platform.”
Vipul Prakash, group COO, MakeMyTrip, added, “At a time when customers, especially millennials prefer experiential travel choices – alternative accommodations are offering quality yet economical, offbeat options and it is only set to grow more popular within Indian travellers. As a platform, our endeavour is to empower our customer with more and more choices so that they always find the best fit at their one stop travel shop.”
Hemant Misra, MD, MagicCircle Communications, said, “The campaign breaks set expectations from accommodations. For years travellers know what to expect and where to compromise. With new accommodation offerings, MakeMyTrip breaks these ‘adjustments’ travellers make and delights them with new possibilities. The distinctive personality and styleof the brand is brought alive by Alia and Ranveer.”
Agency: MagicCircle Communications
Creative: Dheeraj Renganath and Natwar Singh (ECDs), Saarthak Dutt (creative director – copy)
Management: Hemant Misra (managing director)
Planning: Prashant Dharmarajan and Alankrita Narula