Campaign India Team
Feb 01, 2022

Alia Bhatt and Dulquer Salmaan have a brewtiful toss over Kopiko

Watch the film conceptualised by cutthecrap here

Kopiko has launched a campaign to highlight its two-sided colour candy that gives consumers the taste of real coffee. Conceptualised by cutthecrap, it features the brand’s ambassadors Alia Bhatt and Dulquer Salmaan who showcase the brand’s new positioning of ‘coffee-licious’. The campaign consists of three films, of which one is currently on-air.
 
It features Bhatt and Salmaan seated at a restaurant table. Salmaan holds up a packet of Kopiko and asks Bhatt if she wants some coffee. After she nods in agreement, he turns the packet to find only one toffee fall out of it. Seeing this, Bhatt quickly grabs the last toffee and on seeing Salmaan upset, agrees to do a toss to decide who gets to eat it. When Salmaan wins the toss, Bhatt quickly puts the toffee in her mouth and they both laugh. 
 
Achyut Kasireddy, managing director, Mayora India, said, “Kopiko has real coffee and milk which makes it so delicious that Kopiko fans have started calling it ‘coffee-licious’. Coffee-licious stands for life full of optimism, passion and staying on top of your game. Our consumers, mostly young adults, love hanging out with friends and Kopiko helps them live life to the fullest. Our choice of brand ambassadors, superstars Alia Bhatt and Dulquer Salmaan, also embodies the core of Coffee-licious Kopiko.”
 
Jagdish Acharya, founder-creative head, cutthecrap, said, “The thought behind the campaign is not to treat Kopiko as a candy but as a morsel of delicacy. The creative idea came from the product itself - the two colours of Kopiko. Coffee-licious sums up the new positioning.”
 
The films will be aired on TV, digital and via on-ground activation. 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

10 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

13 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

14 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.