Akshay Kumar lets his body listen to Revital H
Watch the film conceptualised by Wunderman Thompson here
Oct 27, 2022 10:33:00 AM | Video | Campaign India Team
Sun Pharma Consumer Healthcare has launched a campaign ‘Apni Body Ki Suno’ (listen to your body) for its flagship consumer healthcare brand, Revital H. Conceptualised by Wunderman Thompson, the film features actor Akshay Kumar who asks consumers to supplement their diet with Revital H.
The film begins with a man exhausted after running for a while. Kumar follows him and asks him if he’s started to take Revital H yet. To this, his friend Akash responds by saying that he doesn’t need it, since his diet is perfect. Kumar then drags him along and tells him that his body needs something extra, apart from just his diet. Asking him to listen to his body, he hands him a bottle of Revital and starts to tell him its uses.
Vidhi Shanghvi, head, Sun Pharma Consumer Healthcare, said, “Revital H has been the market leader in the multivitamin category in India, helping consumers live healthier, active lives for over three decades. It is trusted by millions in the country. The new campaign is aimed at building relevance for the brand in today’s lifestyle context by educating people to take charge of their health.”
Samarth Shrivastava, senior VP and executive business director, Wunderman Thompson, said, “We have recently partnered with Sun Pharma to build Revital H into a stronger brand. The new work of ‘Apni Body Ki Suno’ captures the guiding insight plus the consumer pain point in a relatable narrative with brand ambassador advocacy, and delivers a clear message in a light-hearted way to drive relevance to the prospective consumer.”
The campaign is being rolled out across TV, digital and print.