A23, an online multi-gaming platform has rolled out a campaign '#A23WinningMove' featuring Bobby Deol, Sunil Grover, and Regina Cassandra to celebrate the best cricket moments of the IPL 2022.
The films features the best moments of action on the cricket field, like fours, sixes, and free hits through dance. The first film showcases Cassandra dancing at all the fours on the cricket field, whereas the second film features Grover dancing at the sixes. The third has Deol dancing at the free hits.
Deepak Gullapalli, founder, CEO, Head Digital Works, said, “A23 has always taken pride in being a people’s brand throughout. As a leader in this space, we have always kept our messaging very straightforward, and just like our first three ads during the IPL, to encourage gaming while respecting our surroundings, the current set of TVCs calls out to cricket fans and online gaming users to enjoy the best moments of the game. Keeping the same in mind, we aim to promote people's participation in the true spirit of the gentleman’s game and unify cricket, online gaming, and entertainment at this sports extravaganza.”
The campaign will be rolled out on Hotstar and Star.