A23 has rolled out a campaign featuring actor and brand ambassador Shah Rukh Khan to showcase its security and player protection offerings.
Conceptualised by Vector Brand Solutions, the first film featuring Khan highlights the exhilarating challenges and intense moments that arise when players face true tests of their skills and strategic acumen. Meanwhile, the second film's focus is on emphasising the significance of setting budgets while engaging in real-money online gaming.
Gunnidhi Singh Sareen, vice president - marketing, head, Digital Works, said, “The new campaign for A23 Poker is a testament to our commitment to deliver a high-quality product for our users. The launch film illustrates our brand ambassador in an action-packed sequence while capturing the essence of the new product. This is the first instance for A23 to come up with a long-running ad film (90 sec) and I am eager to witness how it is received by our audience. These ads are sure to create a positive stir amongst poker enthusiasts in the country. We also released a new ‘responsible gaming’ film to educate users about healthy and safe ways to game online.”