Campaign India Team
Feb 07, 2019

Red Label ends the vegetarian, non-vegetarian divide over a cup of tea

Watch the film conceptualised by Ogilvy here

Brooke Bond Red Label's latest film in its 'swad apnepan ka' series shows two old friends meeting after years.
 
Conceptualised by Ogilvy, the light-hearted film shows how a vegetarian turns down a cup of tea at his friend's house because he's a non-vegetarian. The fragrance of the tea soon changes his stance, even though he's worried about his mother's thoughts about the same.   
 
Shiva Krishnamurthy, vice president, tea and foods, HUL, said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”
 
 
CREDITS:
 
Client: HUL
Creative agency: Ogilvy
Vice chairman and group CCO: Sonal Dabral
Chief creative officers (West): Kainaz Karmakar, Harshad Rajadhyksha, Sukesh Nayak
Group creative director:  Akshay Seth
Creative director: Kanika Sethi
Account management: Nikhil Mohan, Nayna Kotian, Sonal Sawant, Richa Roshan
Account planning: Prem Narayan, Vipasha Bhuptani.
Director: Prasoon Pandey
Production house: Corcoise
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

6 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

7 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

9 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’