Brooke Bond Red Label calls for transgender inclusiveness again

Brooke Bond Red Label has released the latest film part of it 'Swad Apnepan Ka' campaign. 

 

Conceptualised by Ogilvy, this film highlights the prejudice faced by transgenders. A cup of tea changes this for one elderly woman who returns the favour for a cup of tea in traffic on a rainy day by blessing the transgender. 

 

This film follows the brand's six-pack band initiative which featured a band comprising of transgenders.

 

Shiva Krishnamurthy, VP, tea and foods, HUL, said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a tasty cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to truly embrace it.”

 

The film will be running on television and digital. 

 

CREDITS:

 

Creative agency: Ogilvy

Group CCOs: Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak

Chief creative officers: Kainaz Karmarkar and Harshad Rajadhyaksha

Account management: Nikhil Mohan, Aparna Mody, Kiron Kumar and Padma Badodekar

Account planning: Prem Narayan

Director: Sainath Choudhury

Production house:  Purple Vishnu