The Work
Campaign India Team
Nov 26, 2018

MMGB: Imperial Blue returns with 'men will be men' series

Watch the films conceptualised by Ogilvy here

 
Seagram's has rolled out the latest instalment of its 'men will be men' series for Imperial Blue.
 
Conceptualised by Ogilvy, one film shows a man going the extra mile to protect his bike.

 
The other shows a man talking to his wife on the phone. As he needs to tie his shoelaces, he passes on the phone to his friend who takes the 'conversation' further. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Ajay Gahlaut to leave Ogilvy
Advertising
Oct 18, 2018
Campaign India Team

Ajay Gahlaut to leave Ogilvy

Men will be men: Imperial Blue beats the hospital blues
The Work
Jan 21, 2020
Campaign India Team

Men will be men: Imperial Blue beats the hospital blues

Ajay Gahlaut to exit Dentsu
Advertising
Feb 20, 2023
Campaign India Team

Ajay Gahlaut to exit Dentsu

Is KFC set to part with Ogilvy India?
Advertising
Apr 02, 2024
Preeti Hoon

Is KFC set to part with Ogilvy India?

Just Published

FCB’s Dheeraj Sinha elected president of The Advertising Club
Advertising
8 hours ago
Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%
Advertising
9 hours ago
Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

Breaking the ‘limit mein’ mindset
Advertising
11 hours ago
Campaign India Team

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.