gold
Spikes Asia 2015: Lowe Lintas, Ramesh Deo Productions pick up a Grand Prix each
BBDO walks away with 10 metals, McCann comes in with six metals
Mirchi Kaan Awards 2013: O&M is Agency of the Year; Perfetti Client of the Year
Leo Burnett has one Gold among 12 metals; Three Golds among McCann’s six
Q&A: Sandeep Kulhalli, VP - retail and marketing, Tanishq
Tanishq looks to Tier 3,4 markets to deliver larger share. An e-commerce initiative is on the anvil, and so is a feature film to become 'Tamil Nadu's family jeweller'.
WGC's new TVC pitches gold as the smarter investment option
WATCH the new film from BBH India here
World Gold Council gives gold a new look
World Gold Council has rolled out a new campaign to announce a bold shift in its marketing strategy. The three year old former 'Speak Gold' campaign is set to make way for the new 'Only Gold' platform.Building on the earlier campaign, the new TVC gives gold a contemporary feel, to ensure that gold remains relevant to consumers in key gold jewellery markets.
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