gold
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World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
Cannes Lions 2025: Watch the campaigns that struck Gold for India
Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.
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Green Gold, TG Entertainment partner for Tom Gates licensing
Duo to bring the animation films and merchandise based on Tom Gates, a book series by Liz Pichon to India.
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
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Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
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Shriram Finance’s gold loan ads strike gold with humour
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
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