BBDO walks away with 10 metals, McCann comes in with six metals
Leo Burnett has one Gold among 12 metals; Three Golds among McCann’s six
Tanishq looks to Tier 3,4 markets to deliver larger share. An e-commerce initiative is on the anvil, and so is a feature film to become 'Tamil Nadu's family jeweller'.
WATCH the new film from BBH India here
VIew the campaign here
World Gold Council has rolled out a new campaign to announce a bold shift in its marketing strategy. The three year old former 'Speak Gold' campaign is set to make way for the new 'Only Gold' platform.Building on the earlier campaign, the new TVC gives gold a contemporary feel, to ensure that gold remains relevant to consumers in key gold jewellery markets.
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