Haldiram’s launches ‘Do dooni mithaas’ raksha bandhan hampers
Haldiram’s has introduced its ‘Do dooni mithaas, itni sweet hai rakhi ki treat’ campaign for Raksha Bandhan, featuring a limited-edition range of curated gift hampers. The collection includes gifting boxes like Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka Bandhan, combining traditional mithai with modern confectionery. Available across Haldiram’s outlets and online platforms, the range aims to enhance festive celebrations by blending taste with tradition.
boAt and Blinkit bring humour and fast gifting to raksha bandhan
boAt partnered with quick commerce platform Blinkit for a raksha bandhan campaign titled ‘The Circle Of Shaq’, blending sibling banter with last-minute gifting. The humorous film depicts a breakfast table family drama where a brother, to prevent his sister from revealing secrets, orders boAt products via Blinkit’s 10-minute delivery. Showcasing items like smartwatches, earbuds, and power banks, the campaign highlights boAt as a quick and thoughtful gifting option that can help siblings save face during festive moments.
The Body Shop and The Terra Co. launch eco-friendly rakhi gift box
The Body Shop India partnered with homegrown eco-friendly brand The Terra Co. to create a special Rakhi Gift Box combining sustainability and social impact. Assembled by women, specially-abled children, and skilled artisans, the box features handcrafted Seed Rakhis that can be planted after use, reflecting the brands’ shared commitment to meaningful and planet-friendly celebrations. The initiative aims to encourage families to celebrate Raksha Bandhan while supporting communities and the environment.
Something’s Brewing urges siblings to reconnect over coffee this raksha bandhan
Coffee brand Something’s Brewing launched a Raksha Bandhan campaign encouraging siblings to move beyond digital wishes and money transfers, and instead share meaningful in-person moments over coffee. Centred around the Budan OneTouch coffee machine as a thoughtful gift, the campaign’s video depicts a brother surprising his sister with the machine, leading to a heartfelt conversation. The brand also curated a Rakhi gifting range featuring coffee machines, mugs, brew sets, and signature coffees to inspire genuine connections away from screens.
Salty launches viral ‘Salty’s got a legal notice’ raksha bandhan activation
Fashion accessories brand Salty executed a quirky Raksha Bandhan campaign, ‘Salty’s Got a Legal Notice’, allowing sisters to send printed legal notices to brothers who forgot their Rakhi gift. Hosted on a dedicated microsite, the activation saw over 1,500 notices sent within 48 hours, generating 0.2 million website visits, half a million LinkedIn impressions, and widespread social media engagement. The stunt not only went viral but also drove gift purchases from brothers, blending humour, pop culture, and digital storytelling.
Supertails celebrates raksha bandhan with ‘Ghar ke rakshak’ campaign for pets
Pet-care startup Supertails has launched its Raksha Bandhan campaign ‘Ghar Ke Rakshak’, celebrating pets as integral family members and protectors at home. The initiative includes a specially curated Raksha Bandhan Box featuring a pet-friendly rakhi and treats, with INR 50 from each sale supporting street dog vaccinations. Over 5,000 existing customers will receive complimentary rakhis for their pets, encouraging families to include their furry companions in the festivities. The campaign will be promoted across Meta, Google, and LinkedIn, highlighting the emotional bond between pets and their families.
Ixigo Trains, confirmtkt and zoop offer rakhi delivery on train seats
Ixigo Trains and ConfirmTkt have partnered with Zoop to launch a ‘Rakhi Delivery on Trains’ service from 5th to 10th August, enabling passengers to order Rakhis, chocolates, and tilak essentials directly to their train seat. Available through the ixigo Trains, ConfirmTkt, and Zoop apps, travellers can enter their PNR to view eligible stations, choose a Rakhi store, and select curated hampers starting at INR 199. The service is offered across major stations including New Delhi, Varanasi, Nagpur, Bhopal, Surat, Warangal, Kota, and Kanpur, making festive gifting convenient for those travelling during Raksha Bandhan.
Flipkart introduces ‘Invoisis’ to add humour and value to rakhi gifting
Flipkart has launched ‘InvoiSIS’, a raksha bandhan campaign inviting sisters to generate playful invoices for all the favours they have done for their brothers, assigning each a certified value in collaboration with finance educator Rachana Ranade. The tool, hosted on a microsite designed like a vintage Indian invoice pad, allows sisters to link a Flipkart wishlist matching the invoice total, encouraging more thoughtful gifting. Conceptualised by DDB Mudra Group, the campaign features a digital film, meme content, and influencer engagement, with cultural references including fictional sibling duos. By blending humour, cultural relevance, and shoppable functionality, Flipkart shifts the focus from discounts to celebrating sibling bonds.
Casio India reimagines raksha bandhan gifting with ‘Time as the thread’ campaign
Casio India has launched a Raksha Bandhan campaign positioning its MTP-SN3KRL-1A timepiece as a modern symbol of sibling love. Designed specifically for Indian consumers, the watch is presented as a timeless alternative to the traditional Rakhi, reflecting shared memories and enduring bonds. The campaign film, created by Film Your Film Studios and directed by Gaurav Kumar, captures sibling moments from childhood to adulthood, portraying the watch worn like a Rakhi as a metaphor for lasting connection. Live across digital platforms, the campaign blends cultural relevance with Casio’s signature craftsmanship.
Archies celebrates sibling bonds with ‘Threadoflove’ raksha bandhan campaign
Archies has launched its Raksha Bandhan campaign, ‘ThreadOfLove’, focusing on the emotional depth of sibling relationships. The initiative invites participants to share witty and affectionate comments about their siblings in the #ThreadOfLove Giveaway, with the top three entries winning hampers featuring Archies’ Rakhi products. The campaign is amplified through a collaboration with content creator Mallika Seth, who brings nostalgic storytelling, gifting ideas, and a special online discount code. Live across digital platforms, the campaign blends fun, memories, and thoughtful gestures to revive genuine sibling connections.
Instamart and ‘Shera bhai’ reimagine raksha bandhan with protection, humour, and 10-minute rakhis
Instamart has launched its Raksha Bandhan campaign featuring ‘Shera Bhai’, India’s most popular bodyguard, portraying him as the ultimate elder-brother figure offering protection and comfort. The digital film shows Shera in everyday situations, earning the affectionate title “Mera Bhai” from women who claim him as their own. Alongside the humour, the campaign highlights Instamart’s festive offering of 10-minute Rakhi deliveries, a ₹2100 Kalyan Jewellers voucher with every Rakhi order, and the launch of Bhai.AI — an AI tool to design personalised Rakhis. Expanding its festive range, Instamart includes flowers, sweets, jewellery, and curated hampers, blending nostalgia, pop culture, and convenience for Raksha Bandhan celebrations.
IVYN launches ‘Mann se tohfa’ campaign celebrating brothers this raksha bandhan
IVYN has introduced its Raksha Bandhan campaign ‘Mann Se Tohfa’, shifting the traditional gifting focus from sisters to brothers. Challenging the long-standing custom where brothers present gifts as a token of love and protection, the campaign encourages sisters to acknowledge and celebrate the role of their brothers be it as protectors, companions, or confidants. The initiative reflects a growing cultural shift towards mutual appreciation and equality in sibling relationships, promoting heartfelt gifting that goes beyond tradition.
IGP celebrates raksha bandhan with giant 5-foot gift bags across mumbai
IGP marked Raksha Bandhan with a citywide activation featuring 5-foot-tall branded carry bags at high-footfall locations in Mumbai, including Juhu Beach, Colaba Market, Marine Drive, Bandstand, Cuffe Parade, and Gateway of India. Carried by IGP’s gifting ambassadors, the oversized bags served as a visual spectacle and a reminder of sibling bonds, directing attention to IGP’s curated Rakhi collection. The activation was amplified through social media, driving website engagement and capturing the festive spirit in a video themed around the ‘Rakhi Wali Feeling’.
SKINN by Titan reimagines raksha bandhan gifting with Athiya and Ahaan Shetty
SKINN by Titan has launched its Raksha Bandhan campaign, ‘Gift SKINN, To The One You Know By Heart’, featuring real-life siblings Athiya and Ahaan Shetty. The digital film portrays their playful exchange over years of quirky gifts, culminating in a thoughtful fragrance gift set that turns light-hearted teasing into an emotional moment. The campaign encourages audiences to move beyond generic gifting, positioning fragrance as a meaningful reflection of how well siblings know each other. It is live across SKINN’s digital platforms.
Sugar Free D’lite celebrates raksha bandhan with humorous health-conscious campaign
Sugar Free D’lite has launched its Raksha Bandhan campaign, ‘#CaloriesSeRaksha’, featuring Mallika Dua and Chetan Goel in a light-hearted digital film styled like a playful matrimonial ad that evolves into a sibling face-off. The campaign combines festive cheer, sibling banter, and mindful gifting, addressing the growing demand for health-conscious celebrations. Limited-edition Rakhi gift packs include zero-added-sugar cookies and chocolates, catering to modern preferences without compromising on taste. Available via Blinkit, Flipkart, and leading modern trade stores, the initiative reinforces the brand’s positioning as a festive ally for guilt-free indulgence.
IGP celebrates sibling bonds with ‘Rakhi wali feeling’ campaign
IGP has launched its Raksha Bandhan 2025 campaign, ‘Rakhi Wali Feeling’, blending emotion, creativity, and purpose through a 360-degree approach across digital, on-ground, and influencer-led platforms. The initiative features a curated rakhi range, hampers, and personalised gifts crafted by over 10,000 women artisans, alongside premium collaborations such as IGP X CaratLane limited edition hampers. Partnerships with Libas, Envi Salon, and Janasya extend the celebration into fashion, beauty, and lifestyle, while high-visibility stunts, including oversized branded carry bags at key Mumbai locations, amplify the festive spirit. The campaign reinforces IGP’s positioning as a leader in timely and thoughtful gifting.
Floweraura launches raksha bandhan campaign as ‘India’s rakhi ki dukaan’
FlowerAura has unveiled a new Raksha Bandhan campaign positioning itself as ‘India’s Rakhi Ki Dukaan’ with an ad film featuring a playful jingle and a showcase of its diverse rakhi collection. The film highlights over 10,000 designs ranging from traditional meenakari and gold keepsakes to contemporary styles, alongside curated hampers and gifting essentials. With nationwide and international delivery to over 30 countries, the campaign emphasises making gifting personal, vibrant, and accessible for siblings across distances.
Zouk marks rakshabandhan with heartfelt campaign and festive gift boxes
28 July 2025: Zouk has launched its Rakshabandhan campaign centred on the evolving sibling bond, using the everyday act of a brother holding his sister’s bag as a metaphor for support and equality. The film portrays modern protection as standing beside, rather than in front of, one another. Alongside the campaign, Zouk has introduced curated festive gift boxes featuring accessories with its signature prints, in collaboration with brands such as Bombay Sweet Shop, Renee Cosmetics, GUL, and mCaffeine, offering a complete festive gifting experience.
Caratlane launches raksha bandhan campaign with Ayush Mehra and Yashaswini Dayama
28 July 2025: CaratLane has released its Raksha Bandhan campaign featuring Ayush Mehra and Yashaswini Dayama, capturing the warmth, humour, and nostalgia of sibling relationships. The film blends playful banter with touching moments, emphasising that Rakhi is defined by the love and effort behind the ritual. Alongside the campaign, CaratLane has expanded its international shipping to over 30 countries, enabling customers worldwide to send jewellery as a meaningful and lasting Rakhi gift.
FNP launches AI-powered raksha bandhan campaign ‘Door ho ya paas, rakhi banayein khaas’
FNP (Ferns N Petals) has unveiled an AI-generated Raksha Bandhan film capturing the enduring sibling bond across distances. Conceptualised by Teen Bandar and voiced by Piyush Mishra, the 30-second film depicts brothers worldwide receiving Rakhi gifts from sisters, with personalised versions dynamically including recipient names. The campaign supports FNP’s 2025 Rakhi collection, featuring designer rakhis, new-age formats, personalised options, gourmet hampers, and ready-to-celebrate sets, available for delivery across 100+ countries and with express options in key Indian cities.
Elivaas launches ‘Care goes both ways’ raksha bandhan campaign
Elivaas has launched its Raksha Bandhan digital campaign ‘Care Goes Both Ways’, highlighting the quiet, unspoken bond between siblings. Centred around a short film, the campaign captures a simple moment between a brother and sister, reflecting affection through small, thoughtful gestures rather than grand expressions. Rooted in nostalgia, it encourages audiences to view the festival as an opportunity for togetherness and emotional connection beyond rituals and gifts. Aligning with Elivaas’ focus on curated luxury villas for intimate gatherings, the campaign underscores the brand’s ethos of creating spaces where meaningful connections can flourish.
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