Spikes Asia 2012: Day two
Scenes from the second day of seminars and expositions at Spikes Asia 2012.
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Campaign Asia-Pacific announces key editorial ...
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
The CMO’s MO: Wow Skin Science’s Vanda Ferrao ...
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
X poised to suffer ‘biggest recorded pullback’ from ...
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
India’s festive shopping revolution: Short videos ...
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.