News updates - week of 14 March

In the news: AAAI, Chimp&z Inc, Lintas C: EX Entertainment, Soulflower

Mar 14, 2022 09:07:00 AM | Gallery | Campaign India Team

Palak Tiwari for Soulflower
Beauty brand Souflower has appointed actor Palak Tiwari as brand ambassador. Soulflower is a chemical free and animal cruelty free brand. With Tiwari as the face of the brand it aims to build a new landscape in the clean beauty space. 
Lintas C: EX Entertainment appoints Niranjana H 


Lintas C: EX Entertainment, the branded and original content division of MullenLowe Lintas group, has announced the appointment of Niranjana H as creative director – brand solutions. She will be responsible for creating content opportunities for brands. She moves from Arré, where she was creative director - content. In a career spanning 13 years, Niranjana has also worked with Discovery Communications, Zee Entertainment Enterprise and Sri Adhikari Brothers Group, among others. 


AAAI reveals contest to redesign its logo
The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo. The brief for those who want to enter is that the logo should reflect the future of advertising and recast the descriptor 'Advertising Agencies Association of India' so as to reflect the evolving larger world of marketing communications. AAAI also emphasised that the acronym AAAI (3 As of I) has a rich legacy and a fabulous brand recall which it does not want to tamper with.
The winner of the contest will be given a cash prize of INR 1 lakh along with an all-expenses paid trip for a team of two to attend Goafest 2022, which is scheduled for 5-7 March.
ALTBalaji’s Lock Upp game gets Chimp&z Inc as its digital partner 
Chimp&z Inc has bagged the digital mandate for ALTBalaji’s reality show-based fantasy metaverse game called Lock Upp. As per the mandate, Chimp&z Inc will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The agency will also extend its services to the online reputation management and influencer collaborations.