Campaign India Team
Oct 30, 2023

Moves and wins roundup: Week of 30 October

Read about the latest news in the marcomm world including updates from ONDC, Interactive avenues, Google India, BBH, Foxtale, Ideacafe, Nucleus and Wondrlab

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 30 October - 3 November.
ONDC adds Anupama Priyadarshini to its team
Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India, has announced the appointment of Anupama Priyadarshini as senior vice president - corporate governance, risk & compliance and investor relations. She will play a crucial role in elevating the governance, risk management, compliance, and investor relations within the ONDC network.

DS Group appoints Atom Network
The Dharampal Satyapal Group (DS Group), has announced the appointment of Atom network as the creative partner for the dairy business.
This includes the creative mandate for Ksheer and Ovino, the group's dairy brands. The account was won following a multi-agency pitch. 

Wondrlab appoints Dimple Dugar


Wondrlab has announced the appointment of Dimple Dugar as dynamic content head for the network. With this appointment, the agency aims to drive its content production offerings. In a career spanning over 16 years, Dugar has also worked with Network18 Media & Investments and JVD Studios, among others. 


Twinings awards e-commerce mandate to ​Interactive Avenues 

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings. The account will be serviced by the agency’s Gurugram office. Interactive Avenues will focus on expanding the tea brand’s e-commerce sales and driving growth across India’s marketplaces. The agency will handle their end-to-end e-commerce business, including strategy, content creation, media activation, catalogue management, and more. They will leverage their proprietary e-commerce solution, Carter, for this.
Shekhar Khosla joins Google India

Shekar Khosla has joined Google India as its VP- marketing. Prior to this, Khosla was with Kellogg Company as the chief commercial officer (digital transformation, revenue growth management, sales and marketing) where he worked for almost nine years.
Welcoming him to his new role, Simon Kahn, vice president-marketing for Asia Pacific, Google, wrote on LinkedIn, "Shekar brings a wealth of experience in developing purpose-driven brands across both emerging and developed markets of Asia pacific, Middle East and Africa."

Shivani Behl joins Foxtale
Sivani Behl has joined skincare brand, Foxtale as chief marketing officer. She made the announcement on LinkedIn. Prior to this, Behl helmed marketing at Pureplay Skin Sciences. Earlier, she has also held marketing roles at Shoppers Stop and Lakme Lever.
Litmus asssigns Nucleus for PR  
Nucleus PR has bagged the public relations mandate for Litmus, a design and technology company. The agency will be instrumental in strengthening the reputation of the brand. The account was won post a multi-agency pitch. 
Raza Syed joins Ideacafe
Ideacafe has announced the appointment of Raza Syed as senior vice president. Syed is considered to be an OOH specialist and joins the agency founded by Nabendu Bhattacharyya from Rapport Worldwide, where he was regional director. He has also worked with DDB Mudra, Emirates Neon and Serve & Volley.

BBH India appoints Anupam Chauhan

BBH India has appointed Anupam Chauhan as the senior vice president—account management. He will be based in Gurugram and lead and drive the account management function. He will report directly to Himanshu Saxena, chief operating officer and managing director at BBH India. He moves from Digitas India, where he was vice president - growth India. 

Campaign India

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