Moves and wins roundup: Week of 26 May

OLX India names Olive Sen as non-auto business CBO

OLX India has appointed Olive Sen as chief business officer (CBO) for its horizontal business unit, overseeing non-automotive categories such as real estate, jobs, mobiles, electronics and others. Sen returns to OLX after previously serving over six years at OLX Group, where he led functions across product, marketing and analytics. His work contributed to growth in user engagement and platform monetisation. Most recently, he served as Chief Product Officer at BetterPlace, a workforce management platform. He has also held leadership roles at Thinkfoods.in and NYX. An IIT Kharagpur graduate, Sen began his career at Nissan Motors and ZS Associates, building a foundation in engineering and consulting before transitioning into digital product leadership. OLX India operates across 12 categories, including vehicles, property, and electronics. It reports an average of 3.5 crore unique monthly users and over three crore annual listings.

JioStar, and Sony share broadcast rights for India-England cricket tours

JioStar and Sony Pictures Networks India will share broadcast rights for India’s 2025 and 2026 cricket tours of England. JioStar has secured exclusive digital streaming rights for all matches on JioHotstar, while Sony retains television rights for its sports network. The agreement includes a five-Test series in 2025 beginning 20 June at Headingley, followed by matches in Birmingham, Lord’s, Manchester, and concluding at The Oval on 31 July. A white-ball series of three ODIs and five T20Is is scheduled for 2026. Sony acquired exclusive India rights to England and Wales Cricket Board properties in 2023 in a deal running until 2031. This arrangement ensures simultaneous access to matches via digital and television platforms, reflecting increasing collaboration between broadcasters. JioStar and Sony aim to maximise reach across digital and traditional platforms, leveraging JioHotstar’s digital footprint and Sony’s television viewership to enhance fan access. This dual-channel strategy is part of a broader trend in sports broadcasting, combining online and linear viewing to reach wider audiences.

Quantbox sponsors Chennai Grand Masters

Quantbox Research has been named title sponsor for the Chennai Grand Masters chess tournament. The Singapore-based fintech firm’s multi-year deal supports the event’s third edition, scheduled for 6–15 August 2025, which will feature a INR 1 crore prize pool. Organised by MGD1 and supported by the Tamil Nadu Government, the rebranded Quantbox Chennai Grand Masters will feature 20 players across Masters and Challengers categories. The sponsorship marks Quantbox’s continued commitment to Indian chess, following its long-term support for grandmaster Arjun Erigaisi. The tournament has grown since its 2023 debut, with previous winners including Gukesh Dommaraju and Aravindh Chithambaram. It is India’s premier classical super tournament and a key event in the country’s chess calendar.

Jack in the Box Worldwide wins social media mandate for Kotak Mahindra Prime

Jack in the Box Worldwide has secured the social media mandate for Kotak Mahindra Prime Limited, the vehicle financing subsidiary of Kotak Mahindra Bank Limited. The agency won the account following a multi-agency pitch process. The Mumbai-based agency will develop and execute the brand's social media strategy across platforms, creating content to drive engagement and build digital identity for Kotak Mahindra Prime Limited. The win represents expansion for Jack in the Box's presence in the banking, financial services and insurance sector. Kotak Mahindra Prime provides financing solutions including car loans, two-wheeler loans and loans against property. The company aims to expand its online reach and engage with India's vehicle buyers and finance seekers through this partnership. Jack Box Worldwide plans to focus on leveraging data-driven insights, storytelling and platform-first thinking to enhance Kotak Mahindra Prime's social media presence.

Boldfit signs Arshdeep Singh as brand athlete

Boldfit has signed Team India pacer Arshdeep Singh as its official brand athlete to promote its fitness gear. The Bengaluru-based brand announced the partnership through social media content featuring Singh with existing brand investor KL Rahul. The collaboration extends Boldfit's strategy of building partnerships with athletes rather than traditional celebrity endorsements. Singh joins KL Rahul, who serves as both brand investor and athlete partner, in represent ing the company's athlete-first approach. Founded in 2018, Boldfit creates fitness and sports equipment targeting performance-focused consumers. The brand positions itself as built by athletes for athletes, with products designed for training, recovery and lifestyle needs. Singh will participate in product development and brand promotion activities.

Wella Professionals appoints Manushi Chhillar as brand ambassador

Wella Professionals has named Manushi Chhillar as its brand ambassador for the Indian market. The hair care company announced this at the TrendVision 2024-25 Grand Finale event. Chhillar will represent Wella Professionals across marketing campaigns and brand initiatives in India. Wella Professionals is a 140 year-old global salon colour brand operating in over 100 countries through parent company Wella Company. Its offerings include hair artistry, self-expression and beauty transformation services. Wella Company's portfolio includes Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin and ghd brands.