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Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
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The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their ‘barbell marketing approach’ to loyalty.