Campaign India Team
Sep 18, 2023

Moves and wins roundup: Week of 18 September

See the latest news in the marcomms world, including updates from 80dB Communications, Alive Wellness Clincis, Kapture CX, Laqshya Media Group, L&K Saatchi & Saatchi, Madison Media, Mullen Lintas, Posterscope, WYP and Zoo Media Network

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover 18-22 September.

Goldmedal Electricals assigns Zoo Media Network for digital marketing 


Zoo Media Network has bagged the digital marketing mandate for Goldmedal Electricals. The account was won post a multi-agency pitch. The agency will be responsible for the brand's full-funnel creative and media services which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating robust influencer campaigns for the brand, all managed from Zoo Media Network’s Mumbai headquarters.

Posterscope India appoints Pallavi Patil

Posterscope has announced the appointment of Pallavi Patil as vice president - strategy. She will report to Imtiyaz Vilatra, managing director, Posterscope India. She will oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals. She moves from Madison OOH, where she was AVP. In a career spanning 18 years, she has also worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) and Force Motors. 

Laqshya Media Group announces elevations 


Laqshya Media Group has announced the elevation of Amarjeet Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Hudda is elevated as chief operating officer of Laqshya Media and will manage the Laqshya Solutions and Laqshya Assets businesses. He was previously COO for Laqshya Solutions. Agarwaal is elevated as chief strategy officer and will focus on shaping the organisation’s strategic direction and driving new business development for key clients. Das is elevated as chief alliance officer and will take charge of alliances with both the corporate and government sectors, with the aim of strengthening Laqshya's market position even further. He was previously a strategic alliance specialist. 


Dunkin' Coffee & Doughnut’s appoints L&K Saatchi & Saatchi 


L&K Saatchi & Saatchi has bagged the integrated creative and digital mandate for Dunkin' Coffee and Doughnut's. The agency will be responsible for the brand's mainline and digital creatives. This partnership aims to boost Dunkin’s brand presence across various channels and broaden its national reach. 
WYP bags Kapiva
WYP (What's Your Problem), a part of WYP, has announced that it has bagged the creative mandate of ayurvedic D2C brand Kapiva. The account was won following a multi-agency pitch.
Madison World gets HR head
Madison World has announced the appointment of Manish Menon as vice president - human resources. Menon will be based in Mumbai. In a career spanning 24 years, he has also worked with GroupM, Alembic Pharma, Parle Agro, and Viu (OTT).
Deepanshu Khurana joins Alive Wellness Clinics
Alive Wellness Clinics has announced the appointment of Deepanshu Khurana as chief business officer. He moves from VLCC, where he headed operations of the home services and academies, along with managing the financial performance. 
Paragon Footwear appoints 80dB Communications
Paragon has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand presence and resonance in the market. 
Kapture CX appoints Garima Rai
Kapture CX, the SaaS-based customer experience platform, has appointed Garima Rai as its vice president - marketing. Rai moves from ClearTrail Technologies, where she was director - marketing. In a career spanning 14 years, she has also worked with InsideView Technologies and NewGen Software Technologies.
Mullen Lintas to handle Yousta
Mullen Lintas has won the creative mandate for Reliance Retails' Yousta. The account was won following a multi-agency pitch. Yousta is a youth-focused fashion brand which launched its first store in Hyderabad. 
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