Lodestar UM with its sister agencies promotes the cause of no plastic in Bengaluru and Delhi and cleans up the office surroundings in Mumbai
Along with its sister agencies, FCB Ulka, FCB Interface, Initiative, Rapport, Lodestar UM decided to create the right impact by getting clients and even some agencies to dump plastic usage in their office and welcome glass bottles for drinking water.
In Mumbai, it decided to clean up the office surroundings and made the pledge to do good for the environment. The images tell the story.
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Account won post a multi-agency pitch
Watch the films conceptualised by ChapterFive Brand Solutions here
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Watch the films conceptualised by Action & Co here
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Tejinder Gill to lead the business as general manager
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