Lodestar UM with its sister agencies promotes the cause of no plastic in Bengaluru and Delhi and cleans up the office surroundings in Mumbai
Along with its sister agencies, FCB Ulka, FCB Interface, Initiative, Rapport, Lodestar UM decided to create the right impact by getting clients and even some agencies to dump plastic usage in their office and welcome glass bottles for drinking water.
In Mumbai, it decided to clean up the office surroundings and made the pledge to do good for the environment. The images tell the story.
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Watch the film conceptualised by the in-house team here
Entries from Essence, MullenLowe Lintas, Ogilvy and Wavemaker make the cut
Watch the film conceptualised by Dentsu Webchutney here
Conceptualises a film for the brand
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