Campaign India Team
Feb 09, 2021

Live blog: News updates - week of 8 February

In the news: Infidigit, Hashtag Orange, Perfect Relations, Prowl Foods

Perfect Relations to handle FloBiz
Perfect Relations has won the communications mandate for FloBiz – a Bengaluru based fintech start up. FloBiz aims to help accelerate the growth of small and medium enterprises through digitisation.
The agency is managing the brand’s strategic PR, media relations, and reputation management across India.
Zee TV India Pro Music League announced
Zee5 Global has announced the launch of its music league - Zee TV’s Indian Pro Music League. This reality show will see musical teams pitted against each other in a sports championship league format. Six teams will be supported by Shraddha Kapoor, Govinda, Rajkummar Rao, Riteish Deshmukh and Genelia, Bobby Deol and cricketer Suresh Raina. Teams representing different regions of India would be each led by singers like Asees Kaur, Mika, Shaan, Neha Bhasin, Shilpa Rao, Sajid Ali, Bhumi Trivedi, Kailash Kher, Javed Ali, Payel Dev and Ankit Tiwari. Salman Khan is brand ambassador for the show.
Infidigit bags SEO mandate for ixigo 
Infidigit has bagged the SEO mandate for ixigo, a travel portal. Infidigit will help the brand build a strong SEO strategy for three categories: trains, flights, and buses. The agency will increase search ranking for ixigo’s keywords, improve keyword results, optimise the website for organic search, and provide other technical SEO services.
Hashtag Orange appoints Navneet Singh as creative director
Navneet Singh has joined Hashtag Orange as creative director, motion design and video production. Singh moves from AVES Shopping Network, which was his last assignment as a creative director. At Hashtag Orange, he will report to creative head, Gaurang Menon. 
Tiger Shroff partners with TSF Cloud One
TSF Cloud One, a multi-brand cloud kitchen organisation co-founded by the creators Milkshake QSR chain and The Thick Shake Factory, has tied up with actor Tiger Shroff to launch his brand Prowl Foods in the health food space via cloud kitchen. This partnership looks to enter the fit meals segment via cloud kitchens as well as retail stores. 
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