Live blog: News updates - week of 4 October

In the news: Men of Platinum, Senco Gold & Diamonds, The Body Shop, WordsWork Communication

Oct 05, 2021 02:57:00 PM | Gallery | Campaign India Team

Senco Gold & Diamonds gets Kiara Advani 
 
Senco Gold & Diamonds has signed actor Kiara Advani as their brand ambassador. She will promote the brand’s gold jewellery range. The brand has already unveiled a campaign titled ‘Now is the time’, featuring Advani. The campaign will run across print and digital.
 
KL Rahul for Men in Platinum
 
Inspired by these men of rare character, Platinum Guild India’s Men of Platinum has joined hands with cricketer KL Rahul to launch a collection of platinum jewellery for men. 
 
The Body Shop partners Miracle Foundation and Sanya Malhotra 
 
Beauty brand The Body Shop India has partnered with Miracle Foundation and actor Sanya Malhotra to launch a program titled #LightALittleLife. This program will support children who have lost their families, caregivers and livelihoods to the virus. Malhotra will also lead the brand’s SWAD (Squad With A Difference), comprising actors, singers,artists, influencers, activists, among others. She will also help amplify the brand's social justice causes and programs to young audiences across the country.
 
Sanfe appoints WordsWork Communication
 
WordsWork Communications Consulting has bagged the PR and communications mandate of Sanfe. Sanfe is a women intimate skincare and hygiene brand.